Outdoor advertising is a feature of all urban areas. In this informative one hour webinar, we will work through the various categories of advertising signage, the operation of Clause 52.05 and discuss emerging technologies and their relevance to planning assessment.
We have answered some un-answered questions from the webinar here!
1. It was mentioned that business identifications signs contains some promotional signage….in a situation like that, can we consider the small component as ancillary to the main component?
There is no ancillary component to signs. A property can display multiple signs and each sign’s individual characteristics must be assessed based on the information it displays. It follows that the land may have both business identification and promotional signs.
2. My query is in regards to business identification signage in a Farming Zone associated with an existing winery use. Council have received an application for a business identification sign that is proposed to exceed 3 square metres. The proposed sign will not be visible to adjoining land parcels. Council are, in principle, supportive of the application however the proposed sign is technically prohibited in accordance with Clause 52.05-14 Category 4 – sensitive areas of the Northern Grampians Planning Scheme. How is Council able to approve this sign?
3. What are your thoughts on the prevalence of human-scale electronic signage in Melbourne? e.g. the new Telstra phone booth electronic panels.
4. When assessing an application for signage should i request luminance details or an illuminance details?